I’ve been thinking lately about the erosion of relationships in our society. In an instant we can “friend/unfriend,” “follow/unfollow,” and seek the anonymity of texts over face-to-face interactions. We have shorter attention spans and a microwave mentality in our expectations of results—not only in personal relationship but in business as well.
“How much does your drive cost?” It’s the one question we hear all of the time, on the phone, in the field, during customer presentations and even at trade shows.
It’s a logical question, of course. With Google, we can ask any question and we’ve come to expect immediate answers. I’m sure you’ve done product searches where the site you visited gave you product information, specifications, features and maybe even video’s explaining all the benefits of their products, but pricing information was strangely absent. It’s a frustration we’ve all felt.